New ideas to tackle destructive thinking


Renowned Dutch designer Daan Roosegaarde was interviewed by DEZEEN as part of their Good Design for a Bad World project. In the interview Roosegaarde expressed his ambitions and views on the future.

"Good design, good luxury is not about a Louis Vuitton bag or a Ferrari, it's about clean air, clean water, clean energy."

Roosegaarde said that radical new ideas are required to help bring about a shift in attitudes around the world. "It's very clear the existing system is crashing in terms of the economy, in terms of the air pollution," he said. "Right now cities have become machines that are killing us."

Roosegaarde has received worldwide recognition for his Smog Free Tower project, which removes pollutants from the air. Initiated four years ago, the project is now expanding to India, Columbia, Mexico and Poland.

The project began four years ago with a Kickstarter campaign and the towers have already appeared in Beijing, Rotterdam and Milan.

Can designers become socially relevant (again)? TMRW certainly thinks so.