Specialist social media campagne

This week we launched the new social media campaign for Mind Nederland. This time 'round we focussed on different formats and several layouts within the same platforms.

For Instagram we took a two-tier approach with a whole different subset for the Instagram stories. The story format is a great tool for doing excactly that: story telling. Also, being a different layout from the usual Instagram post it offers up real-estate for interesting native additions, making it more interactive.